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Narragansett Brewing Company : the rebirth of a brand /

Four years into the rebirth of the once popular Narragansett beer, Mark Hellendrung, President of Narragansett Brewing Company (NBC), looked back with satisfaction on the rapid growth of NBC. Aggressive marketing and creative promotions had led to yearly sales increases and a growing base of loyal N...

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Bibliographic Details
Main Authors: Roethlein, Christopher John (Author), Visich, John K. (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2010.
Series:SAGE Knowledge. Cases.
Subjects:
Narragansett Brewing Company.
Narragansett Brewing Company
Marketing.
Sales promotion.
Beer industry > United States.
Brewing industry > United States.
Marketing
Ventes > Promotion.
Bière > Industrie > États-Unis.
Brasserie > États-Unis.
marketing.
Beer industry
Brewing industry
Sales promotion
United States
Electronic books.
Case Reports
Case studies.
Études de cas.
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Holdings details from Available Online
Call Number: HF5415 .R64 2010
 
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HF5415 .R64 2010 Available