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Surfing the IPO wave : a Chinese luxury brand bets on the Frankfurt Stock Exchange /

The case examines the disastrous initial public offering of the fictional luxury brand company Mastery AG on the Frankfurt Stock Exchange. Master AG's shares have fallen dramatically as the Chinese economy slows down and the luxury goods market begins to contract in the face of new anti-bribery...

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Bibliographic Details
Main Authors: Wittmann, Xinhua (Author), Oehen, Stephan (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
Securities > Germany > Case studies.
Stock exchanges > Germany > Case studies.
Bourse > Allemagne > Études de cas.
Securities
Stock exchanges
Germany
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HG5494 .W58 2017
 
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HG5494 .W58 2017 Available