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Banking the unbanked : the journey of Indian Bank /

In emerging economies like India, in addition to commercial banking, Public Sector Banks (PSBs), with majority shareholding by the government, are often required to pursue developmental/social objectives such as that of financial inclusion. The case describes the strategy framed and executed by Indi...

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Bibliographic Details
Main Authors: Barua, S. K. (Samir K.) (Author), Agarwalla, Sobhesh Kumar (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2015.
Series:SAGE Knowledge. Cases.
Subjects:
Indian Bank > Management.
Indian Bank > Marketing.
Reserve Bank of India.
Indian Bank
Reserve Bank of India
Bank marketing > India > Case studies.
Bank marketing > Law and legislation > India.
Banks and banking > India > Information services > Case studies.
Bank management > India > Case studies.
Banques > Marketing > Inde > Études de cas.
Banques > Gestion > Inde > Études de cas.
Bank management
Bank marketing
Bank marketing > Law and legislation
Banks and banking > Information services
Management
Marketing
India
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HG1616.M3 B37 2015
 
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HG1616.M3 B37 2015 Available