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FAW-Volkswagen Audi : pioneering the future (2012-present) /

The FAW-Volkswagen Audi "trilogy" case describes Audi's development history in China and the problems it faces currently, as well as demonstrating the strategies employed by FAW-Volkswagen Audi in their thirty year business partnership. The third case in the series describes how FAW-V...

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Bibliographic Details
Main Authors: McFarlan, F. Warren (Franklin Warren) (Author), Jiao, Jie (Author), Cao, Shanshan (Author), Ma, Zijun (Author), Yu, Yuanyuan (Author)
Format: eBook
Language:English
Published: London : Tsinghua University School of Economics and Management, 2016.
Series:SAGE Knowledge. Cases.
Subjects:
Volkswagenwerk.
Audi AG.
Audi AG
Volkswagenwerk
Automobile industry and trade > China.
Industrial efficiency.
Factory management.
Automobiles > Industrie et commerce > Chine.
Efficience dans l'industrie.
Usines > Direction.
Automobile industry and trade
Factory management
Industrial efficiency
China
Electronic books.
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:The FAW-Volkswagen Audi "trilogy" case describes Audi's development history in China and the problems it faces currently, as well as demonstrating the strategies employed by FAW-Volkswagen Audi in their thirty year business partnership. The third case in the series describes how FAW-Volkswagen Audi responded to the decrease in the demand for luxury cars as the market matured and became stable.
Item Description:Originally Published InMcFarlan, F. W., Jiao, J., Cao, S., Ma, Z., & Yu, Y. (2016). FAW-Volkswagen Audi: Pioneering the future (2012--present). Beijing: Tsinghua SEM China Business Case Center.
Physical Description:1 online resource : illustrations.
ISBN:9781526490612
1526490617