FAW-Volkswagen Audi : pioneering the future (2012-present) /

The FAW-Volkswagen Audi "trilogy" case describes Audi's development history in China and the problems it faces currently, as well as demonstrating the strategies employed by FAW-Volkswagen Audi in their thirty year business partnership. The third case in the series describes how FAW-V...

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Bibliographic Details
Main Authors: McFarlan, F. Warren (Franklin Warren) (Author), Jiao, Jie (Author), Cao, Shanshan (Author), Ma, Zijun (Author), Yu, Yuanyuan (Author)
Format: eBook
Language:English
Published: London : Tsinghua University School of Economics and Management, 2016.
Series:SAGE Knowledge. Cases.
Subjects:
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Call Number: HD9710.C62 M34 2016
 
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HD9710.C62 M34 2016 Available