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Bongalong : marketing cannabis products in a stigmatized environment /

Bongalong is a small company operating in an industry that is emerging worldwide and is poised to grow exponentially in South Africa with the emergence of new cannabis policy. However, there are barriers in the market which they need to address. The case demonstrates the challenges of operating in a...

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Bibliographic Details
Main Authors: Scadron, Travis E. (Author), Koelble, Thomas A., 1957- (Author)
Format: eBook
Language:English
Published: London : Graduate School of Business, University of Cape Town, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Bongalong > Management.
Marijuana industry > South Africa > Marketing > Case studies.
Marijuana industry > Economic aspects > South Africa > Case studies.
Marijuana industry > Political aspects > South Africa > Case studies.
Marijuana industry > Social aspects > South Africa > Case studies.
Cannabis > South Africa > Public opinion.
Stigma (Social psychology) > South Africa.
Marijuana industry > Law and legislation > South Africa.
Cannabis > Afrique du Sud > Opinion publique.
Stigmatisation (Psychologie sociale) > Afrique du Sud.
Cannabis > Public opinion
Management
Marijuana industry > Social aspects
Stigma (Social psychology)
South Africa
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9019.M382 B66 2018
 
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HD9019.M382 B66 2018 Available