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LG in India (C) : sustaining competitive advantage /

LG was market leader in nearly all its product lines and segments in consumer electronics in India in 2007. LGIL had appointed a new MD who had to develop strategies to enable the company to sustain its market position. This case details the distribution, product development and service focus of LG,...

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Bibliographic Details
Main Author: Salwan, Prashant (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2011.
Series:SAGE Knowledge. Cases.
Subjects:
LG Chŏnja (Korea) > Management > Case studies.
LG Chŏnja
International business enterprises > Management > Case studies.
Electronic industries > India > Case studies.
Electronic industries > Korea > Case studies.
Product management > Case studies.
New products > Case studies.
Entreprises multinationales > Gestion > Études de cas.
Industries électroniques > Inde > Études de cas.
Industries électroniques > Corée > Études de cas.
Produits commerciaux > Gestion > Études de cas.
Electronic industries
International business enterprises > Management
Management
New products
Product management
India
Korea
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9696.A3 I87 2011
 
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HD9696.A3 I87 2011 Available