Choosing e-commerce strategies : a case study of eBay.vn partnership /

The case uses the story of one of the leading e-commerce firms in Vietnam to introduce students to concepts and models of e-commerce, and in particular, to help students get familiar with cultural, ethical and legal issues in doing cross-border e-commerce. After solving the top three challenges in d...

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Bibliographic Details
Main Authors:	Le-Nguyen, Khuong (Author), Guo, Yue, active 2016 (Author)
Format:	eBook
Language:	English
Published:	London : Palgrave MacMillan UK, 2016.
Series:	SAGE Knowledge. Cases.
Subjects:	Weshop > Management. Electronic commerce > Vietnam > Management > Case studies. Electronic commerce > Social aspects > Case studies. Electronic commerce > Moral and ethical aspects > Case studies. Electronic commerce > Law and legislation > Case studies. Commerce électronique > Viêt-nam > Gestion > Études de cas. Commerce électronique > Aspect social > Études de cas. Commerce électronique > Aspect moral > Études de cas. Electronic commerce > Law and legislation Electronic commerce > Management Electronic commerce > Social aspects Management Vietnam Electronic books. Case studies Case studies. Études de cas.
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Call Number:		HF5548.325.V5 L46 2016

HF5548.325.V5 L46 2016	Available