Eyeo's Adblock Plus : consumer movement or advertising toll booth? /
The case centers on Eyeo GmbH, a German software development company, whose main product is Adblock Plus, the world's leading ad blocking browser extension that blocks ads from appearing on the screens of individual users, both on desktops and mobile devices. Initially started as a hobby by Wla...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
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London :
The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business,
2018.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case centers on Eyeo GmbH, a German software development company, whose main product is Adblock Plus, the world's leading ad blocking browser extension that blocks ads from appearing on the screens of individual users, both on desktops and mobile devices. Initially started as a hobby by Wladimir Palant in 2006, Adblock Plus has since been downloaded over one billion times and has helped drive, along with its competitors, the exponential use of ad block software, with 380 million desktop users and 235 million mobile users, worldwide, by the start of 2017. Over its first 11 years, Eyeo--as one of the five alliance members behind the 2014 Acceptable Ad Coalition Manifesto--has seen itself as contributing to a better experience for individual web users by eliminating annoying and unwanted online ads. But the company's publishing industry critics--who rely heavily on digital advertising revenue as an essential part of their business model--have denounced the ad blockers as "self-appointed hall monitors" of Internet advertising, setting the standards for acceptable ads and then requiring the larger publishers to pay a "whitelisting" fee as a form of "extortion." In response to the ad blockers, publishers have prevented individual users of ad blocking software from visiting their sites, have sought to charge these users a subscription fee for access, or, in the case of several German media companies, have even taken Eyeo to court--albeit unsuccessfully so far. |
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| Item Description: | Originally Published InKatona, Z., & Sarvary, M. (2018). Eyeo's Adblock Plus: Consumer movement or advertising toll booth? The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781526464514 1526464519 |