Eyeo's Adblock Plus : consumer movement or advertising toll booth? /

The case centers on Eyeo GmbH, a German software development company, whose main product is Adblock Plus, the world's leading ad blocking browser extension that blocks ads from appearing on the screens of individual users, both on desktops and mobile devices. Initially started as a hobby by Wla...

Full description

Bibliographic Details

Main Authors:	Katona, Zsolt (Author), Sarvary, Miklos (Author)
Format:	eBook
Language:	English
Published:	London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018.
Series:	SAGE Knowledge. Cases.
Subjects:	Eyeo GmbH. Internet advertising. Internet marketing. Application software. Publicité sur Internet. Marketing sur Internet. Logiciels d'application. Application software Internet advertising Internet marketing Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book