Where in the world is Timbuk2? outsourcing, offshoring, and mass customization /

This case chronicles a manufacturer of bicycle messenger bags (Timbuk2) struggling to maintain production in San Francisco. While there is a compelling case to move production to China, the decision is complicated because of the success the company is having in the mass customization arena. In parti...

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Bibliographic Details
Main Authors: Cachon, Gérard (Author), Netessine, Serguei (Author), Cattani, Kyle (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2015.
Series:SAGE Knowledge. Cases.
Subjects:
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Call Number: HD2368.U6 C33 2015
 
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HD2368.U6 C33 2015 Available