Mastercard : marketing transformation for a new world /

When Raja Rajamannar became Mastercard's CMO in 2013, the company was doing well. He inherited a marketing department that had led one of the most successful brand-building campaigns in history. And yet, there were ongoing changes in consumer behavior and use of technology that required reevalu...

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Bibliographic Details

Main Authors:	Rosenthal, Jean (Author), Kumar, Vineet (Author), Elias, Jaan (Author), Wrzesniewski, Amy (Author)
Format:	eBook
Language:	English
Published:	London : Yale School of Management, 2018.
Series:	SAGE Knowledge. Cases.
Subjects:	MasterCard International Incorporated > Case studies. MasterCard International Incorporated Financial services industry > Case studies. Credit cards > Case studies. Debit cards > Case studies. Services financiers > Études de cas. Cartes de crédit > Études de cas. Cartes de débit > Études de cas. Credit cards Debit cards Financial services industry Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book