Renault Duster in India : creating a market segment /

Since India opened herself to global trade in 1991, the country's automobile industry has experienced tremendous growth. Multinational car manufacturers had to acclimate to the local market environment and make an effort to understand the needs of their new customers. The experience of Renault,...

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Bibliographic Details
Main Authors:	Messner, Wolfgang (Author), Chaudhary, Ammad Ejaz (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases. SAGE research methods. Cases.
Subjects:	Renault. Automobiles > India > Marketing. Marketing > Decision making. Automobile industry and trade > India. Automobiles > Inde > Commercialisation. Automobiles > Industrie et commerce > Inde. Automobile industry and trade Automobiles > Marketing Marketing > Decision making India Electronic books. Case studies. Études de cas.
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Call Number:		HD9710.I44 R46 2019

HD9710.I44 R46 2019	Available