Dangerous detergent : dealing with the Tide Pod challenge /

Tide (Procter & Gamble) is the best-selling detergent brand in the United States. In 2012, the brand introduced a very successful innovation to the market, the Tide Pod. In 2017, an Internet trend began in which teenagers would video themselves attempting to eat a Tide Pod and upload the video o...

Full description

Bibliographic Details
Main Author:	Robson, Karen (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Procter & Gamble Company > Public relations. Procter & Gamble Company Detergents. Customer relations. Détergents. detergency. detergent (cleaning compound) Customer relations Detergents Public relations Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Tide (Procter & Gamble) is the best-selling detergent brand in the United States. In 2012, the brand introduced a very successful innovation to the market, the Tide Pod. In 2017, an Internet trend began in which teenagers would video themselves attempting to eat a Tide Pod and upload the video online. This activity is known as the "Tide Pod Challenge." Ingesting a Tide Pod has the potential to cause serious harm and can even be fatal. Students are asked how the Tide brand reacted to the public relations issues caused by the challenge.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781526476739 1526476738