Dangerous detergent : dealing with the Tide Pod challenge /

Tide (Procter & Gamble) is the best-selling detergent brand in the United States. In 2012, the brand introduced a very successful innovation to the market, the Tide Pod. In 2017, an Internet trend began in which teenagers would video themselves attempting to eat a Tide Pod and upload the video o...

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Bibliographic Details

Main Author:	Robson, Karen (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Procter & Gamble Company > Public relations. Procter & Gamble Company Detergents. Customer relations. Détergents. detergency. detergent (cleaning compound) Customer relations Detergents Public relations Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book