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Aeris : the mission to clean Beijing's air /

The case follows three Swiss entrepreneurs who set up Aeris, a manufacturer of air purifiers in Beijing to combat the air pollution. The case explains the challengers the entrepreneurs faced entering the Chinese market and asks the students to consider if the company should focus on its core market...

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Bibliographic Details
Main Authors: Wittmann, Xinhua (Author), Isenring-Szabó, Kata (Author), Bantel, Michelle (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Aeris (Firm)
New business enterprises > China > Beijing > Case studies.
Businesspeople > Switzerland > Case studies.
Entrepreneurship > China > Beijing > Case studies.
Entrepreneurship > North America > Case studies.
Air > Purification > China > Beijing.
Nouvelles entreprises > Chine > Pékin > Études de cas.
Gens d'affaires > Suisse > Études de cas.
Entrepreneuriat > Chine > Pékin > Études de cas.
Entrepreneuriat > Amérique du Nord > Études de cas.
Air > Épuration > Chine > Pékin.
Air > Purification
Businesspeople
Entrepreneurship
New business enterprises
China > Beijing
North America
Switzerland
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD62.5 .W58 2018
 
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HD62.5 .W58 2018 Available