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The right song for the buy : how music influences consumer decisions /

Just as all human cultures have a language, every culture has music, and research suggests that music has the capacity to elicit an emotional response in a listener. From an applied business perspective, this phenomenon is often exploited: think of curated music in a restaurant to elicit contentment...

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Bibliographic Details
Main Author: Susino, Marco (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
SAGE research methods. Cases.
Subjects:
Music in advertising > Case studies.
Television advertising > Psychological aspects > Case studies.
Music trade > Social aspects > Case studies.
Musique dans la publicité > Études de cas.
Publicité télévisée > Aspect psychologique > Études de cas.
Musique > Industrie > Aspect social > Études de cas.
Music in advertising
Television advertising > Psychological aspects
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: ML3790 .S87 2019
 
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ML3790 .S87 2019 Available