Conducting a market-demand analysis : a case study of Major League Soccer expansion /

Major League Soccer (MLS) has announced intentions to expand the league from 24 to 28 teams by 2022, with hints of further expansion to come. Expansion will allow the league to capitalize on the growing ticket and merchandise sales in new markets. League officials have 3 major considerations when ch...

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Bibliographic Details

Main Authors:	Sattler, Liz A. (Author), Warren, Clint (Author), Achen, Rebecca M. (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Major League Soccer (Organization) Demand (Economic theory) > Case studies. Demande (Théorie économique) > Études de cas. Demand (Economic theory) Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book