Samsung Electronics Company, Ltd. : Galaxy Note 7 crisis /

Samsung Electronics Company, Ltd. experienced the most serious business problem in its history following reports that lithium ion batteries in the company's Galaxy Note 7 smartphone were exploding and catching fire in 2016. This case examines technical malfunctions associated with the product f...

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Bibliographic Details
Main Authors:	Thomas, Emily (Author), Zeron, Alejandra (Author), O'Rourke, James S. (Author)
Format:	eBook
Language:	English
Published:	London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Samsung Telecommunications America > Case studies. Samsung Telecommunications America Crisis management > Case studies. Samsung Galaxy Note (Smartphone) > Case studies. Smartphones > Case studies. Product safety > Case studies. Gestion de crise > Études de cas. Samsung Galaxy Note (Téléphone intelligent) > Études de cas. Téléphones intelligents > Études de cas. Produits commerciaux > Sécurité > Études de cas. Crisis management Product safety Samsung Galaxy Note (Smartphone) Smartphones Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Samsung Electronics Company, Ltd. experienced the most serious business problem in its history following reports that lithium ion batteries in the company's Galaxy Note 7 smartphone were exploding and catching fire in 2016. This case examines technical malfunctions associated with the product failure, as well as Samsung's and the mobile industry's reaction to the crisis. This case further explores the financial and brand reputation damage to Samsung Electronics, along with other contemporary issues that affected the South Korean industrial giant.
Item Description:	Originally Published InThomas, E., Zeron, A., & O'Rourke, J. S. (2017). Samsung Electronics Company, Ltd.: Galaxy Note 7 crisis. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame.
Physical Description:	1 online resource : illustrations.
ISBN:	9781526489043 152648904X