Goldmyk - born global (A) /

The case centers on Ma Shuhua the CEO of Goldmyk headwear, a Chinese manufacture in Qingdao, north east China. As production costs rise in China due to greater environmental regulation and the increasing cost of land as well as a possible trade war between the U.S.A and china. Ma Shuhua must conside...

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Bibliographic Details
Main Authors: Wittmann, Xinhua (Author), Xiaoxuan, Hu (Author), Isenring-Szabó, Kata (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
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Call Number: HD47 .W58 2017
 
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HD47 .W58 2017 Available