Note on the global watch industry /

This industry note describes the main developments on the global watch market and in different world regions. First, it contrasts the high quality and premium price strategies of companies from traditional watchmaking countries in Europe (Switzerland, in particular) with the low-cost strategies of c...

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Bibliographic Details

Main Authors:	Sternad, Dietmar (Author), Knoll, Claudia (Author)
Format:	eBook
Language:	English
Published:	London : NeilsonJournals Publishing, 2014.
Series:	SAGE Knowledge. Cases.
Subjects:	Clock and watch industry. Clock and watch makers. Advertising watches. Horlogerie. Horlogers. Advertising watches Clock and watch industry Clock and watch makers Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book