Hong Kong FarmFest social media marketing campaign /

Hong Kong FarmFest is the largest outdoor downtown farmers' market in Hong Kong. In 2018, FarmFest had about 380 stalls, with over 200 offering organic and premium local produce such as fresh fruits, vegetables, fisheries products, dried seafood and ornamental plants for sale. Eric is faced wit...

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Bibliographic Details
Main Author:	Lau, Eric Kin Wai (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases. SAGE research methods. Cases.
Subjects:	Hong Kong Farm Fest > Marketing > Case studies. Farmers' markets > Case studies. Farm produce > Marketing > Case studies. Consumers > Attitudes > Case studies. Market surveys. Marchés fermiers > Études de cas. Produits agricoles > Commercialisation > Études de cas. Consommateurs > Attitudes > Études de cas. Études de marché. Consumers > Attitudes Farm produce > Marketing Farmers' markets Market surveys Marketing Electronic books. Case studies Case studies. Études de cas.
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Call Number:		HD9016.H854 H665 2019

HD9016.H854 H665 2019	Available