KBC Mobile Banking /

When KBC Bank introduced their mobile banking application in 2011 they delivered much more than a piece of software. Mobile banking was a way to focus on their customers and rebuild trust. Yet, this case is not so much about what they delivered but how they delivered it. Agile development brought al...

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Bibliographic Details
Main Authors:	Cumps, Bjorn (Author), Viaene, Stijn (Author)
Format:	eBook
Language:	English
Published:	London : Palgrave MacMillan UK, 2015.
Series:	SAGE Knowledge. Cases.
Subjects:	KBC Bank > Case studies. Financial services industry > Case studies. Banks and banking, Mobile > Case studies. Internet banking > Case studies. Mobile commerce > Case studies. Services financiers > Études de cas. Services bancaires mobiles > Études de cas. Banques virtuelles > Études de cas. Commerce mobile > Études de cas. Banks and banking, Mobile Financial services industry Internet banking Mobile commerce Electronic books. Case studies Case studies. Études de cas.
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Call Number	Status	Get It
Call Number:		HG1616.M54 C86 2015

HG1616.M54 C86 2015	Available