Another hotel on route 62 : room for a niche? /

In late 2017, Wits Business School MBA student, Bulelani Moyo, pondered all the information he had gathered for a proposal he was considering putting to Jeff Miller, CEO of South African venture capital company Grovest, for investing in a new and innovative hotel concept in three locations on Cape R...

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Bibliographic Details
Main Authors:	van der Hoven, Chris (Author), Townsend, Stephanie (Author)
Format:	eBook
Language:	English
Published:	London : Wits Business School, 2018.
Series:	SAGE Knowledge. Cases.
Subjects:	Proposal writing in business > Case studies. Hotels > South Africa > Western Cape > Marketing > Case studies. Hotels > South Africa > Eastern Cape > Marketing > Case studies. Target marketing > South Africa > Western Cape > Case studies. Target marketing > South Africa > Eastern Cape > Case studies. Affaires > Rédaction de projets > Études de cas. Cibles (Marketing) > Afrique du Sud > Le Cap-Occidental > Études de cas. Cibles (Marketing) > Afrique du Sud > Le Cap-Oriental > Études de cas. Hotels > Marketing Proposal writing in business Target marketing South Africa > Eastern Cape South Africa > Western Cape Electronic books. Case studies Case studies. Études de cas.
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Call Number:		HF5718.5 .V36 2018

HF5718.5 .V36 2018	Available