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Building a long-term relationship : KCR Retail's customer loyalty program /

The case is about the customer loyalty program designed at an organized retail chain, KCR Retail Ltd. The case renders itself to be discussed in a class to explain the concept of customer lifetime value and its importance in designing a loyalty program for retail store operations.

Bibliographic Details
Main Authors: Nambudiri, Abhilash G. (Author), B., Harish (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
KCR Retail Ltd. > Management.
Customer loyalty programs > Case studies.
Customer loyalty > Case studies.
Customer relations > Managementa > Case studies.
Stores, Retail > Management > Case studies.
Fidélisation > Études de cas.
Consommateurs > Fidélité > Études de cas.
Magasins > Gestion > Études de cas.
Customer loyalty
Customer loyalty programs
Management
Stores, Retail > Management
Electronic books.
Case studies
Case studies.
Études de cas.
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Holdings details from Available Online
Call Number: HF5415.525 .N36 2019
 
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HF5415.525 .N36 2019 Available