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Uber China /

Uber China is a strategy pricing case that examines the role of customer acquisition tactics and brand positioning in entering the tantalizingly large Chinese market. The case adopts the perspective of an outside observer looking at Uber's efforts to compete in China from its entry in 2013 to i...

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Bibliographic Details
Main Author: Tybout, Alice M. (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
Uber (Firm) > Case studies.
Didi Chuxing > Case studies.
Uber (Firm)
Ridesharing > China > Case studies.
Customer relations > Management > Case studies.
Branding (Marketing) > Case studies.
Covoiturage > Chine > Études de cas.
Stratégie de marque > Études de cas.
Branding (Marketing)
Customer relations > Management
Ridesharing
China
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HE5620.R53 T93 2017
 
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HE5620.R53 T93 2017 Available