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The CVS Beauty in Real Life campaign /

CVS Health, one of the leading drug stores in the U.S. pharmacy industry, had recently announced their "Beauty in Real Life" campaign, which declares that the company would no longer use airbrushing in their beauty product marketing images. Images that had not been digitally enhanced would...

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Bibliographic Details
Main Author: Robson, Karen (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
CVS/pharmacy (Firm) > Case studies.
CVS/pharmacy (Firm)
Advertising campaigns > Planning > Case studies.
Advertising media planning > Case studies.
Marketing > Planning > Case studies.
Drugstores > United States > Case studies.
Campagnes publicitaires > Planification > Études de cas.
Plans médias > Études de cas.
Marketing > Planification > Études de cas.
Pharmacies > États-Unis > Études de cas.
Advertising campaigns > Planning
Advertising media planning
Drugstores
Marketing > Planning
United States
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF5837 .R63 2019
 
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HF5837 .R63 2019 Available