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The Hewlett-Packard and Compaq merger : a case study in business communication /

This case examines the business communication issues surrounding the Hewlett-Packard and Compaq merger. The article focuses on the way in which HP communicated with key groups throughout the merger. On September 5, 2001, Hewlett-Packard announced its agreement to buy Compaq in an all-stock transacti...

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Bibliographic Details
Main Authors: DeTienne, Kristen Bell (Author), Hoopes, Charlotte L. (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2009.
Series:SAGE Knowledge. Cases.
Subjects:
Hewlett-Packard Company > Case studies.
Compaq Computer Corporation > Case studies.
Compaq Computer Corporation
Hewlett-Packard Company
Computer industry > United States > History.
Consolidation and merger of corporations > United States > Case studies.
High technology industries > United States > Case studies.
Corporate culture > Case studies.
Computer industry > United States > Case studies.
Informatique > Industrie > États-Unis > Histoire.
Entreprises > Fusion > États-Unis > Études de cas.
Industries de pointe > États-Unis > Études de cas.
Culture organisationnelle > Études de cas.
Informatique > Industrie > États-Unis > Études de cas.
Computer industry
Consolidation and merger of corporations
Corporate culture
High technology industries
United States
Electronic books.
Case studies
History
Case studies.
Études de cas.
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Call Number: HD9696.2.U64 H493 2009
 
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HD9696.2.U64 H493 2009 Available