Overexposure of a luxury brand : Coach Inc.'s distribution and image problem /

Coach Inc. is a luxury fashion brand, primarily known for its women's handbags. Through the 2000s and early 2010s, the brand pursued a strategy of expansion, leading to its merchandise being available in many locations--particularly in department stores. In 2014, the brand announced plans to re...

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Bibliographic Details
Main Authors:	Wilson, Matthew (Author), Robson, Karen, (Assistant professor) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Coach Inc. Luxury goods industry > Case studies. Fashion merchandising > Case studies. Brand name products > Management > Case studies. Branding (Marketing) > Case studies. Produits de luxe > Industrie > Études de cas. Mode > Marchandisage > Études de cas. Produits de marque > Gestion > Études de cas. Stratégie de marque > Études de cas. Brand name products > Management Branding (Marketing) Fashion merchandising Luxury goods industry Electronic books. Case studies Case studies. Études de cas.
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Call Number:		HD9940.A2 W55 2019

HD9940.A2 W55 2019	Available