Grupo Familia : monetizing a digital marketing campaign in Colombia /

This case features Lucas Lopez Lince, a rising leader in Colombian consumer goods company Grupo Familia. Lopez Lince had inherited a digital marketing program built around a newly identified customer persona--a young low-income mother. The program represented a significant shift in Familia's ta...

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Bibliographic Details
Main Author:	Parker, John C. (Author)
Format:	eBook
Language:	English
Published:	London : Kellogg School of Management, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Lince, Lucas Lopez. Grupo Familia. Consumer goods > Colombia. Internet marketing. Internet advertising. Electronic commerce. Consumers > Colombia. Consumers' preferences > Colombia. Biens de consommation > Colombie. Marketing sur Internet. Publicité sur Internet. Commerce électronique. Consommateurs > Préférences > Colombie. Consommateurs > Colombie. Consumer goods Consumers Consumers' preferences Electronic commerce Internet advertising Internet marketing Colombia Electronic books. Case studies. Études de cas.
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Call Number	Status	Get It
Call Number:		HF1040.9.C7 P37 2017

HF1040.9.C7 P37 2017	Available