Decision making in a critical development phase : the TOREAD case /

TOREAD Company, a professional provider of outdoor equipment in China, started its business by producing and selling tents. To meet market demands and follow industry trends, TOREAD expanded its product line ranging from outdoor durable tent products to "Pan-outdoor" products including foo...

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Bibliographic Details
Main Authors: Hao, Chen (Author), Liu, Lijuan (Author)
Format: eBook
Language:English
Published: London : Tsinghua University School of Economics and Management, 2012.
Series:SAGE Knowledge. Cases.
Subjects:
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Call Number: TS156 .H36 2012
 
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TS156 .H36 2012 Available