Decision making in a critical development phase : the TOREAD case /
TOREAD Company, a professional provider of outdoor equipment in China, started its business by producing and selling tents. To meet market demands and follow industry trends, TOREAD expanded its product line ranging from outdoor durable tent products to "Pan-outdoor" products including foo...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Tsinghua University School of Economics and Management,
2012.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
TS156 .H36 2012 |
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| Call Number | Status | Get It |
| TS156 .H36 2012 | Available | |