Qihong Liu at Loong Air : making the dragon fly high /

This case centers on Qihong Liu, the entrepreneurial founder and chairman of Loong Air, a Chinese startup airline. Liu has been successful in strategically positioning Loong Air in the marketplace. Under his leadership, the airline has become a new player in the highly competitive Chinese airline in...

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Bibliographic Details
Main Authors:	Santora, Joseph C. (Author), Tan, Kirsty (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Liu, Qihong. Loong Air > Case studies. Business planning > Case studies. New business enterprises > Case studies. Entrepreneurship > Case studies. Airlines > China > Case studies. Nouvelles entreprises > Études de cas. Entrepreneuriat > Études de cas. Compagnies de transport aérien > Chine > Études de cas. Airlines Business planning Entrepreneurship New business enterprises China Electronic books. Case studies Case studies. Études de cas.
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Call Number	Status	Get It
Call Number:		HD30.28 .S26 2019

HD30.28 .S26 2019	Available