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If the shoe fits : Wenzhou Aike Shoes Company, Ltd. /

This case study addresses critical aspects of the strategic management decision to be made by Wenzhou Aike Shoes Company, Ltd., a Chinese multinational shoe manufacturer. The specific focus is on Aike's operations in Elche, Spain. Over a period of several years, upheaval stemming from a multitu...

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Bibliographic Details
Main Authors: Jiang, Bin (Author), Murphy, Patrick J. (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2007.
Series:SAGE Knowledge. Cases.
Subjects:
Wenzhou Aike Shoes Company, Limited > Case studies.
Shoe industry > China > Case studies.
Footwear industry > China > Case studies.
Shoe industry > Spain > Elche > Case studies.
Chaussures > Industrie > Chine > Études de cas.
Chaussures > Industrie > Espagne > Elche > Études de cas.
Footwear industry
Shoe industry
China
Spain > Elche
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9787.C64 W465 2007
 
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HD9787.C64 W465 2007 Available