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Sproutel : how design roadmapping helped improve children's health & guide a growing company /

This case aims to introduce students to the "design roadmapping" process that connects customer and user experience design with product and technology roadmapping to create an integrated plan for future growth and development. Explicit consideration of customers in the roadmapping process...

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Bibliographic Details
Main Authors: Beckman, Sara (Author), Kim, Euiyoung (Author), Agogino, Alice M. (Author)
Format: eBook
Language:English
Published: London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Sproutel > Case studies.
Strategic planning > Case studies.
New business enterprises > Case studies.
Entrepreneurship > Case studies.
Business planning > Case studies.
User interfaces (Computer systems) > Case studies.
Planification stratégique > Études de cas.
Nouvelles entreprises > Études de cas.
Entrepreneuriat > Études de cas.
Interfaces utilisateurs (Informatique) > Études de cas.
Business planning
Entrepreneurship
New business enterprises
Strategic planning
User interfaces (Computer systems)
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD30.28 .B43 2018
 
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HD30.28 .B43 2018 Available