Under Armour and the election of 2016 : the intersection of politics and business /

This case involves comments made by Under Armour's CEO, Kevin Plank, shortly after Donald Trump became President of the United States. Plank's comments were supportive of the President. A social media firestorm ensued and many of Under Armour's highly-compensated endorsers made statem...

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Bibliographic Details
Main Authors:	Jackson, Mike (Author), Kennedy, David (Author), O'Rourke, James S. (Author)
Format:	eBook
Language:	English
Published:	London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2018.
Series:	SAGE Knowledge. Cases.
Subjects:	Plank, Kevin. Trump, Donald, > 1946- Public relations > United States > Case studies. Political culture > United States > Case studies. Relations publiques > États-Unis > Études de cas. Political culture Public relations United States Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case involves comments made by Under Armour's CEO, Kevin Plank, shortly after Donald Trump became President of the United States. Plank's comments were supportive of the President. A social media firestorm ensued and many of Under Armour's highly-compensated endorsers made statements that seemingly distanced themselves from Under Armour. In the days following Plank's comment regarding President Trump and the resulting backlash, Under Armour had to decide how to respond and what it should do.
Item Description:	Originally Published InJackson, M., Kennedy, D., & O'Rourke, J. S. (2018). Under Armour and the election of 2016: The intersection of politics and business. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame.
Physical Description:	1 online resource.
ISBN:	9781526489975 152648997X