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Under Armour and the election of 2016 : the intersection of politics and business /

This case involves comments made by Under Armour's CEO, Kevin Plank, shortly after Donald Trump became President of the United States. Plank's comments were supportive of the President. A social media firestorm ensued and many of Under Armour's highly-compensated endorsers made statem...

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Bibliographic Details
Main Authors: Jackson, Mike (Author), Kennedy, David (Author), O'Rourke, James S. (Author)
Format: eBook
Language:English
Published: London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Plank, Kevin.
Trump, Donald, > 1946-
Public relations > United States > Case studies.
Political culture > United States > Case studies.
Relations publiques > États-Unis > Études de cas.
Political culture
Public relations
United States
Electronic books.
Case studies
Case studies.
Études de cas.
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Internet

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Call Number: HM1221 .J33 2018
 
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HM1221 .J33 2018 Available