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Toilet cult in Bollywood : marketing Toto in India /

A century-old Japanese company, TOTO Ltd is the world's largest manufacturer of toilets. Its brand has become a household name in Japan, and its sanitary wares are admired globally. Targeting well-off consumers, the company has positioned its products as everyday luxuries. Known for constant te...

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Bibliographic Details
Main Author: Kniazeva, Maria (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
SAGE research methods. Cases.
Subjects:
Tōtō Kiki Kabushiki Kaisha > Case studies.
Tōtō Kiki Kabushiki Kaisha
Product management > Case studies.
Technological innovations > Case studies.
Sewage disposal > India > Case studies.
Toilets > India > Case studies.
Produits commerciaux > Gestion > Études de cas.
Innovations > Études de cas.
Eaux usées > Évacuation > Inde > Études de cas.
Product management
Sewage disposal
Technological innovations
Toilets
India
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF5415.15 .K55 2019
 
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HF5415.15 .K55 2019 Available