Using content analysis to measure media reputation /

This case study introduces how content analysis was applied in a media reputation research project. This project explored how to analyze newspaper articles and create a composite measure of media reputation, which is the overall evaluation of media coverage of a corporation. Content analysis is the...

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Bibliographic Details

Main Author:	Zhang, Xiaoqun (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Mass media and business > Case studies. Corporate culture > Case studies. Médias et affaires > Études de cas. Culture d'entreprise > Études de cas. Corporate culture. Mass media and business. Case studies.
Online Access:	Connect to the full text of this electronic book