The joys and pains of working with a mailing list : a study using direct marketing and appropriate sampling techniques to gain a successful mailing list /

This case concerns the use of brokered mailing lists to identify and correspond with potential respondents in a research study. Although the case concerns an example of a mail survey only, the processes of defining the relevant population and then refining the mailing list are just as relevant to th...

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Bibliographic Details

Main Authors:	Tapp, Shelley R. (Author), Lane, Kasandra L. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Mail surveys > Methodology. Mailing lists. Sampling (Statistics) > Methodology. Mailing list services industry. Enquêtes par correspondance > Méthodologie. Listes d'adresses. Échantillonnage (Statistique) > Méthodologie. Courtiers en fichiers. mailing lists.
Online Access:	Connect to the full text of this electronic book