The trouble with 'tweens : gaining consent and assent of preadolescent populations /

Investigating the attitudes and behaviors of adolescents and preadolescents can be very important to both academicians and businesses as this is a large and powerful consumer group in today's marketplace. However, to survey and/or interview subjects under the age of 18 requires both consent fro...

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Bibliographic Details
Main Author:	Brosdahl, Deborah J. C. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Child consumers > Research. Teenage consumers > Research. Marketing research > Methodology. Enfants consommateurs > Recherche. Adolescents consommateurs > Recherche. Marketing > Recherche > Méthodologie.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Investigating the attitudes and behaviors of adolescents and preadolescents can be very important to both academicians and businesses as this is a large and powerful consumer group in today's marketplace. However, to survey and/or interview subjects under the age of 18 requires both consent from parents and assent from the children themselves. This case study looks at the process and challenges encountered to get information from an under-age population labeled the Tweens.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781526466105 1526466104