The trouble with 'tweens : gaining consent and assent of preadolescent populations /

Investigating the attitudes and behaviors of adolescents and preadolescents can be very important to both academicians and businesses as this is a large and powerful consumer group in today's marketplace. However, to survey and/or interview subjects under the age of 18 requires both consent fro...

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Bibliographic Details
Main Author:	Brosdahl, Deborah J. C. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Child consumers > Research. Teenage consumers > Research. Marketing research > Methodology. Enfants consommateurs > Recherche. Adolescents consommateurs > Recherche. Marketing > Recherche > Méthodologie.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF5415.32 .B76 2019

HF5415.32 .B76 2019	Available