The British Football Academy : a design thinking approach to branding strategy /

This case study describes a design thinking approach, applied to the creation and implementation of an identity re-brand and successive marketing campaign for the British Football Academy, in Kuwait. The case defines a design thinking model and subsequently documents its realization through four key...

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Bibliographic Details

Main Author:	Winstanley, Lisa (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	British Football Academy. Marketing > Case studies. Branding (Marketing) > Case studies. Marketing > Études de cas. Stratégie de marque > Études de cas. Branding (Marketing) Marketing. Case studies.
Online Access:	Connect to the full text of this electronic book