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Gaining wealth and deep insight into meaning of colors in nutrition labeling using an extended focus group interview /

Our case describes the application of extended focus group interview as a method of exploration preceding experimental and quantitative verification within a mixed method project. Overall, we aimed to understand how consumers interpret colors of nutrition labels in the context of consumers product h...

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Bibliographic Details
Main Authors: Styśko-Kunkowska, Małgorzata (Author), Wąsowicz, Grażyna (Author), Grunert, Klaus G., 1953- (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2018.
Series:SAGE Research Methods. Cases.
Subjects:
Food > Labeling > Public opinion.
Food > Labeling > Health aspects.
Focus groups.
Aliments > Étiquetage > Opinion publique.
Focus groups
Food > Labeling > Public opinion
Online Access:Connect to the full text of this electronic book

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