Gaining wealth and deep insight into meaning of colors in nutrition labeling using an extended focus group interview /

Our case describes the application of extended focus group interview as a method of exploration preceding experimental and quantitative verification within a mixed method project. Overall, we aimed to understand how consumers interpret colors of nutrition labels in the context of consumers product h...

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Bibliographic Details
Main Authors:	Styśko-Kunkowska, Małgorzata (Author), Wąsowicz, Grażyna (Author), Grunert, Klaus G., 1953- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2018.
Series:	SAGE Research Methods. Cases.
Subjects:	Food > Labeling > Public opinion. Food > Labeling > Health aspects. Focus groups. Aliments > Étiquetage > Opinion publique. Focus groups Food > Labeling > Public opinion
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		TP374.5 .S79 2018

TP374.5 .S79 2018	Available