Using an online narrative approach to explore diverse participants' understanding of emerging technology : citizen's perspectives on living with emotional AI /

This case study moves beyond traditional focus groups to introduce an innovative approach to collecting rich qualitative data from participants in an online setting. Its key challenge was to quickly explain a set of emerging technologies to diverse lay participants in a clear and engaging way to eli...

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Bibliographic Details

Main Author:	Laffer, Alexander (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2022.
Series:	SAGE research methods: doing research online.
Subjects:	Focus groups. Research > Technological innovations. Recherche > Innovations.
Online Access:	Connect to the full text of this electronic book