Using Facebook's advertising platform for recruiting online survey respondents /

In this case study, we discuss two research projects that employed Facebook advertising tools as entry points for recruitment of online survey respondents and as sources of observational data on the interviewees' interests and demographic profiles, which can be combined with self-reported infor...

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Bibliographic Details

Main Authors:	Marino, Giada (Author), Giglietto, Fabio (Author), Iannelli, Laura, active 2022 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2021.
Series:	SAGE research methods: doing research online.
Subjects:	Facebook (Electronic resource) Internet surveys > Case studies. Sondages sur Internet > Études de cas. Internet surveys. Case studies.
Online Access:	Connect to the full text of this electronic book