Cover Image

The Kano model.

Alex Reppel, reader in marketing, Royal Holloway University of London, discusses using the Kano model to conduct qualitative online studies, including Kano's theory of attractive quality and a case study to prioritize in-depth qualitative research.

Bibliographic Details
Other Authors: Reppel, Alex (academic.)
Format: Video
Language:English
Language Notes:Closed-captioned in English.
Published: London : SAGE Publications, Ltd., 2022.
Subjects:
Marketing research.
Qualitative research.
Marketing > Recherche.
Recherche qualitative.
Marketing research
Qualitative research
Online Access:Connect to the full text of this electronic book
Description
Summary:Alex Reppel, reader in marketing, Royal Holloway University of London, discusses using the Kano model to conduct qualitative online studies, including Kano's theory of attractive quality and a case study to prioritize in-depth qualitative research.
Physical Description:1 online resource (1 video file (00:26:14)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529604924
1529604923