The Kano model.

Alex Reppel, reader in marketing, Royal Holloway University of London, discusses using the Kano model to conduct qualitative online studies, including Kano's theory of attractive quality and a case study to prioritize in-depth qualitative research.

Bibliographic Details

Other Authors:	Reppel, Alex (academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captioned in English.
Published:	London : SAGE Publications, Ltd., 2022.
Subjects:	Marketing research. Qualitative research. Marketing > Recherche. Recherche qualitative. Marketing research Qualitative research
Online Access:	Connect to the full text of this electronic book