How to adapt ethnography to digital and social media : options and considerations for online cultural research /

Digital experience and social media interaction are important elements of the contemporary cultural environment. This How-to Guide explains the general principles of ethnography and discusses the challenges that accompany their adaptation to digital technology and social media contexts. It considers...

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Bibliographic Details

Main Author:	Kozinets, Robert V., 1964- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2022.
Series:	SAGE research methods: doing research online
Subjects:	Social media > Research. Ethnology > Research. Médias sociaux > Recherche. Ethnologie > Recherche. Ethnology > Research
Online Access:	Connect to the full text of this electronic book