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Using Text Messaging to Promote Sexual Health : a Mixed-Methods Study /

This case describes the use of a mixed-methods design for the collection of data to assess the effectiveness of an in-school social marketing campaign promoting a sexual health text message service. A sequential explanatory mixed-methods design was used, with data obtained in a quantitative in-schoo...

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Bibliographic Details
Main Author: Willoughby
Format: eBook
Language:English
Published: [Place of publication not identified] Sage Publications Ltd, 2017.
Subjects:
Social marketing > Research > Case studies.
Sexual health > Research > Case studies.
Text messaging (Cell phone systems) > Research > Case studies.
Mixed methods research > Case studies.
Marketing social > Recherche > Études de cas.
Hygiène sexuelle > Recherche > Études de cas.
Textage > Recherche > Études de cas.
Méthodes de recherche mixtes > Études de cas.
Mixed methods research.
Sexual health > Research.
Case studies.
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Call Number: HF5414 .W55 2017
 
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HF5414 .W55 2017 Available